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Thursday, August 15, 2013

Pioneer Announces New Augmented Reality Advertising Approach [Video]

Pioneer Electronics is taking a new approach to print advertising with new augmented reality ads. They have launched a new Pioneer AR Experience (Augmented Reality) app which is available for download in the App Store. There seems to be an Android version too but it isn't available yet on Google Play.

According to a media release sent out today the approach is aimed at combining traditional print ads with digital technology using smart devices to bring the ads to life.

Here are more details and screenshots of the app.

The media release is below


August 15, 2013


Pioneer Electronics (USA) Inc. is taking a completely new approach to conventional print advertising with the new “See What You’ve Been Missing” Car Electronics augmented reality ad campaign.  As the first aftermarket industry AR advertisement, the campaign combines traditional print ads with today’s digital technologies using smart devices to bring the ad to life with virtual 3-dimensional images of Pioneer in-dash car stereo products.

With the “Pioneer AR Experience” app, available on the iOS and Android™ platforms, consumers will see realistic in-depth product images that they can interact with simply by pointing their smartphones to the print ad and engaging with the features hotspots.  Consumers can also conveniently download the Pioneer AR Experience App by texting “Pioneer” to 271262.

The Pioneer AR Experience allows consumers to “swipe” across the device screen to switch among four popular in-dash receivers: the AppRadio 3 smartphone receiver, the AVIC-Z150BH navigation receiver, the AVH-X8500BHS multimedia DVD receiver, and the DEH-X8500BH CD receiver.  Users can also learn more about features and technologies by touching different areas of each featured Pioneer product.

The “See What You’ve Been Missing” print ads hit newsstands on August 15 and can be found in August and September issues of industry, trade, automotive, consumer electronic and lifestyle publications including Dealerscope, TWICE, DUB, Hot Rod, Four Wheeler, Performance Auto & Sound, Super Street and Geek Magazine.  Consumers can also see and print the ad from

For more information, visit

1 Available in the iTunes App Store and Google Play.
2 Standard text message rates may apply from your wireless provider.

PIONEER is a registered trademarks of Pioneer Corporation.
ANDROID is a trademark of Google Inc.

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The website has all the information you need. I have downloaded the iOS version of the app and tried it out. It is actually quite interactive and nice. If you're in the market for a car stereo system it might help you find the right one for your needs.

After downloading the app you can use the above tool to find out more about AppRadio 3. The app uses your smartphone's camera which has to be focused on the following image for the whole Augmented Reality experience…

The image is available on Pioneer's website. Here are some screenshots of the iOS version of Pioneer AR…

With "My Dash" you can see what a Pioneer head unit would look like in your own dashboard. The tool is designed to help you make your decision easier. You can cycle through a few head units before you decide which one best fits your needs.

Download the Pioneer AR Experience app from the App Store and check it out for yourselves.

Watch the following ad showcasing Pioneer Augmented Reality.


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