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Monday, November 16, 2015

Ford Begins Strategizing For The Arrival Of The Apple Car

Seems like Ford is gearing up for competition from tech giants like Apple and Google in the car business. The company has recently restructured management to plan ahead on how to work with tech companies for a healthy coexistence.

According to a report on The Wall Street Journal, Ford has moved Ford Credit CFO Michael Senesce to Director of Corporate Strategy. The move makes it clear that the company is preparing for a world with cars made by tech firms.

Ford recently hired John Casesa, an investment banker, to update the 112-year-old car company's business model. Casesa has been busy putting a team together ever since. It seems like Ford is looking to work with tech-heavy companies like Uber, Tesla, Apple and Google as it tries to find a path for its own future.

The auto industry is headed into a smarter environment with the big players like Audi, Daimler and BMW all involved in developing self-driving cars. These companies, along with the likes of Google and Apple, have envisioned driverless vehicles by 2019-2020.

Ford, which is the second largest automaker in the United States, will be better off trying to keep up with the competition. After all, if you can't beat 'em, join 'em!

Source: The Wall Street Journal
Image source: Ford

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