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Sunday, January 12, 2014

The Biggest Car Tech News From CES Is The Open Automotive Alliance [CES 2014]

The biggest buzz at CES this year was around wearable tech and in-car technology. Google stepped up to the plate in response to Apple's "iOS in the Car" announcement from last year with its own Open Automotive Alliance (OAA). OAA is basically "Android in the Car" and Google has managed to team up with leading car manufacturers already.

Google will bring its Android platform to cars made by Audi, General Motors, Honda and Hyundai this year. Chip-maker NVIDIA is also a part of the alliance. Here is an excerpt from the press release from the CES announcement...

"The OAA is aimed at accelerating auto innovation with an approach that offers openness, customization and scale, key tenets that have already made Android a familiar part of millions of people's lives. This open development model and common platform will allow automakers to more easily bring cutting-edge technology to their drivers, and create new opportunities for developers to deliver powerful experiences for drivers and passengers in a safe and scalable way."

App development will mean developers will have to add car compatibility to their apps or develop new apps for the car. Much like what happened when AppRadio was announced by Pioneer a few years ago.

With Google entering the fray the future of car entertainment looks bright. More competition always benefits the end-user. Apple will ramp up iOS integration this year. With the two giants of the smartphone business going head-to-head only good things can happen.

You can check out the full details of the OAA from their website. Android integration won't begin until the end of this year.

Source: OAA

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