Everyone knows how secretive Apple is when it comes to its upcoming products. The 'rumored' Project Titan is no exception to that rule. The Cupertino company has never confirmed either way that they're working on an electric car of their own.
In a recent interview with Fortune, CEO Tim Cook maintained a similar rhetoric when asked about a possible Apple Car.
The non-answer to this seemingly forward question from Fortune shouldn't surprise anyone...
Q: You’ve talked generally about autos, but you haven’t commented on Apple’s widely reported car project. Wikipedia has a long list of prominent auto industry people who have joined Apple. Why not take this opportunity to say, “You know what? It’s basically all there, and this is why we’re doing it”?
Cook: Yeah, I’m probably not going to do that. The great thing about being here is we’re curious people. We explore technologies, and we explore products. And we’re always thinking about ways that Apple can make great products that people love, that help them in some way. And we don’t go into very many categories, as you know. We edit very much. We talk about a lot of things and do fewer. We debate many things and do a lot fewer.You can read the rest of the Fortune interview by clicking this link.
Concept image source: 'latheeshmvilla' via Freelancer