The autonomous car space just added another potential competitor. Along with Google and Tesla, Apple's biggest competition for its upcoming Project Titan could be Microsoft.
Swedish automaker Volvo, announced in a press release that it is partnering with Microsoft to develop the next generation automotive. Check out these concept images and videos which give a fair idea on what to expect from the collaboration in the coming years...
The collaboration aims at using Microsoft's HoloLens technology, an untethered holographic computer, to redefine how customers first encounter and explore a car. In other words, HoloLens could be used to design your own vehicle and interact with it in virtual reality before buying one in the real world.
The technology would also help car dealers market vehicles on-the-go. By setting up small "Pop-Up Stores" which demonstrate vehicles using HoloLens, dealers could reach a wider audience and not be restricted to the traditional dealership environment.
In addition to this, Volvo also demonstrated its upcoming S90 sedan at Microsoft headquarters. Using mixed reality, journalists at the event were able to experience Volvo's new sedan and its latest autonomous driving technology in 3D before the car has even been built and launched.
One main area of focus is autonomous driving and a concept which Volvo calls "Concept 26." Volvo has recently announced a program called Drive-Me in which 100 self-driving and connected cars will be given to real customers on real roads around the Swedish City of Gothenburg by 2017 making it the world's largest autonomous driving experiment.
Here are a couple of images and videos from the announcement...
Microsoft HoloLens Video:
Volvo Concept 26 Video:
You can read the entire press release here.