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Thursday, May 29, 2014

Here's The Latest From Apple's $3 Billion Beats Electronics Buyout

It's official! Apple has acquired Beats Electronics for a whopping $3 billion. What was originally thought to be a $3.2 billion deal has settled for a few bucks less.

Beats owns more than half the headphone marketshare and has made over $1 billion in sales. Their subscription music service, Beats Music, is also quite popular. So why did Apple choose to purchase Beats?

According to a Q&A with Recode, Apple CEO Tim Cook says Beats bring guys with very rare skills to Apple. People that get music deeply. The acquisition infuses great talent into Apple.

Beats had also signed Audio deals with Hewlett-Packard and HTC over the last few months. Those deals are getting scrapped. According to CNET, HP will continue to sell computers with "Beats Audio technology" until the end of 2015.

Jimmy Iovine and Dr. Dre, the heads behind Beats Electronics, will now become Apple employees. Iovine will leave Interscope Records completely, a record company he's been running for a while now.

So what happens to the Beats Music Android and Windows apps? According to the Financial Times' Tim Bradshaw, those will continue to be supported as the deal according to Tim Cook, "is all about music."

Beats is already showing signs of the deal going through by announcing the second generation line of its Solo headphones. Solo 2 will be available in many colors and cost around $200. Solo is one of the more popular headphone lines from Beats.


  1. Not so fast!

  2. Ok Im an idot. I read the artical I linked to as the talks had broken down. I stand corrected. lol.


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